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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

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FEATURED Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Praise for Data-Driven Marketing”To paraphrase the old adage: ‘Half of marketing dollars are effective, we just don’t know which half!’ This book changes the marketing game so you’ll really know what’s working and what’s not. The 15 metrics, along with the case examples, are an authoritative toolkit for making better decisions to create new markets, drive revenue, increase customer satisfaction, and improve profitability.”
—John M. Boushy, former CEO, Ameristar Casinos, Inc.”A groundbreaking combination of research, frameworks, and pragmatic advice for both controlling and radically improving marketing. A must-read for the entire marketing organization, from the CMO to the front lines.”
—Barry Judge, Executive Vice President and C

List Price: $ 29.95

Price: $ 16.65

6 of 6 people found the following review helpful:

Kelly N. Cook, Vice President Marketing & Shoe Lover, DSW, February 13, 2010

By
Kelly Cook -

This review is from: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Kindle Edition)
As a Marketing executive, I can understand the challenges of fusing science and art when making daily marketing decisions. Mark has done an exceptional job at articulating simple, yet thoroughly explainable, solutions for achieving successful marketing metrics. He provides an exceptional foundation of mathematical methods in driving ROI, ROAS, profitability and retention.

Data-Driven Marketing accomplishes the one thing that is most critical when running a ...
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5 of 5 people found the following review helpful:

Best Marketing Book I've Read, September 13, 2010

By
Marketing Ninja -

This review is from: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Hardcover)
I'm a recent marketing graduate from a top 20 MBA program. This book taught me more about how to be an efficient marketer than all of my marketing classes over the course of two years at my MBA program. I'm tempted to give this book a horrible review in hopes of persuading people not to read it just so I can retain the competitive advantage it has given me in the market place. Kudos to Mark Jeffrey for writing a book with principles that are so easy ...
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3 of 3 people found the following review helpful:

A must for MBA students and Experienced Marketers, June 16, 2010

By
Edward F. Pierson -

This review is from: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Hardcover)
This book must be purchased, read and kept on your shelf as a reference. It is very well written, very easy to follow, and very organized. The many examples "in practice" really hit home the theories and concepts. This book will not only give you the tools to measure marketing campaign results but will also give you the tools to sell your company on the fact that marketing campaign ...
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