FEATURED Global Marketing: A decision-oriented approach (5th Edition)
The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
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developingThe Global Market Developing a Strategy to Manage Contributors include Rawi Abdelal David J Arnold David Bell Ernst R Berndt Pankaj Ghemawat Stephen A Greyser Morten T Hansen Douglas B Holt Rajiv Lal
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fromIntermarket Analysis Profiting from Global Market Relationships valuable reading for the professional because it provides a detailed overview of a subject that still attracts relatively little attention The Technical
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higherThe Global Market for Higher Education Sustainable Compeive Tim Mazzarol Senior Lecturer and Geoffrey Norman Soutar Professor and Director Graduate School of Management University of Western Australia Perth Australia
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