INDUSTRIAL MARKETING MANAGEMENT

FEATURED INDUSTRIAL MARKETING MANAGEMENT

Industrial marketing is characterised by rational buying policy
of discerning buyers, long manufacturing cycle, high value of
purchases of relatively few customers, durability and service
requirements of industrial products. Every Indian company is
trying to take maximum advantage of the liberalized economic
policy of the government and is opting diversification,
collaborations, product improvement for strengthening their
market set-up. Liberal licensing policy allowed access to foreign
technology so that the required industrial growth can be achieved
at optimum cost with quality. The industrial revolution, that is
silently taking place, would change our economy from
production-oriented

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