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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

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FEATURED Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: “Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly

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26 of 29 people found the following review helpful:

A Business Owner's Dream, June 15, 2011

By
A. A. Cohen (Newark, NJ USA) -

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This review is from: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) (Paperback)
As a business owner, this book is just what I want. it cleared up all the confusion I was feeling ...
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14 of 15 people found the following review helpful:

The best social media book out there, June 22, 2011

By
David Bowers "@iamdavebowers" (Boston, MA) -

This review is from: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) (Paperback)
I've read and reviewed a lot of books on Social Media and this is the first one I've given five stars. It's that good.

I'm a marketer, specializing in the digital realm and I've become increasingly annoyed at the self proclaimed Social Media Experts (SME's) out there. Most are full of hot air and sell snake oil. This is not the case with Dave Kerpen.

This book is clearly written with great ...
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10 of 11 people found the following review helpful:

For anyone trying to understand Facebook and how it can change your marketing efforts, buy and read this book, June 2, 2011

By
Gary Lee (Atlanta, GA) -

This review is from: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) (Kindle Edition)
I responded to a request from the author to review this book. And I am really glad I did.

I, like most marketing professionals honest enough to admit it, am constantly trying to better understand how to use new platforms like Facebook, Twitter and other ...
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