Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
FEATURED Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
This is the eBook version of the printed book.Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge. The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces
List Price: $ 31.99
Price: $ 31.99
Copyright © 2011 Books Online Stores, All trademarks are the property of the respective trademark owners.
I had studied some of the concepts in a business school course and throughout reading various literature, however it's nice to have the information all in ...
Testing 1 - 2 - 3: Experimental Des
Fundamentals of Marketing Research
Modern Marketing Research: Concepts
Marketing Research Kit For Dummies
Marketing Research
Marketing Research Essentials, with
Essentials of Marketing Research
Marketing Research with SPSS
Review for Marketing Metrics in Action Creating a Performance
Tags :marketing, metrics, in, action,Marketing Metrics in Action Creating a Performance About Laura Patterson AUTHOR PHOTO Laura Patterson is the co founder and president of VisionEdge Marketing Inc a data driven and metrics focused marketing firm
Review for Marketing Management 9780130336293 Philip Kotler Books
Tags :marketing, management, , 9780130336293,Marketing Management 9780130336293 Philip Kotler Books This worldwide best selling book highlights the most recent trends and developments in global marketing with an emphasis on the importance of teamwork between
Review for Marketing 2012 16th Edition eBook Ferrell William M
Tags :marketing, 2012, , 16th, editionMarketing 2012 16th Edition eBook Ferrell William M AND since the book is about MARKETING you think you would c about whether or not the needs of you customers were being met since you know that s the point of
Review for Team Marketing Shea Goodbye 45 Years of the Mets DVD
Tags :team, marketing, shea, goodbye,Team Marketing Shea Goodbye 45 Years of the Mets DVD Team Marketing Shea Goodbye 45 Years of the Mets DVD Movies TV everything was ok thanks to Piazza and it was very fitting that of all the Met
Review for Customer Reviews Team Marketing Shea Goodbye 45
Tags :customer, reviews, , team, marketingCustomer Reviews Team Marketing Shea Goodbye 45 This review is from Team Marketing Shea Goodbye 45 Years of the Mets DVD DVD The 90s mostly left out except 99 with good reason since most Met fans would
Review for What the disadvantages of marketing concept
Tags :what, , the, disadvantages, ofWhat the disadvantages of marketing concept hier is het verschil tussen concept en marketing duidelijk te bespeuren Een concept is een gedachte die uitgewerkt KAN worden dus niet moet worden en daarna met een
Review for Navigating the World of Network Marketing Third
Tags :navigating, the, world, of, networkNavigating the World of Network Marketing Third But it s not all bad as they learned a lot and met a lot of great people along the way Section Two is called Lessons Learned in Network Marketing This details all
Review for Loose leaf Marketing 9780077342340 Dhruv Grewal
Tags :loose, leaf, marketing, , 9780077342340Loose leaf Marketing 9780077342340 Dhruv Grewal It is clear that marketing has changed significantly in the past few decades In keeping with the value theme of the text the authors met face to face with
Latest Products
Related Web
Best Seller
Affiliate Niche Research, Keyword Resear
$ 0.99The Social Media Marketing Book
$ 8.75Brawny Industrial 292-15 13" Length, 13"
$ 49.65Complete Idiot's Guide to Direct Marketi
$ 39.87The New Rules of Marketing and PR: How t
$ 22.00Blog