Marketing Research Kit For Dummies (For Dummies (Lifestyles Paperback))

FEATURED Marketing Research Kit For Dummies (For Dummies (Lifestyles Paperback))

• ISBN13: 9780470520680
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

The tools you need to identify, obtain, record, and analyze dataSure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what’s most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan.Whether you’re an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service

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