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The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work

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FEATURED The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work

Direct marketing is a trillion-dollar industry and a marketing discipline that produces the bottom-line results most companies want to achieve. Many businesses are becoming more aware of the potential direct marketing offers, and as new technologies and opportunities emerge, more marketers are including this discipline in their marketing mix.

In The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work master marketer Chet Meisner provides a step-by-step overview of direct marketing from strategic approach to execution. You will learn important insights and essential tricks of the trade, including:
· The strategic role direct marketing can play in your overall marketing programH

List Price: $ 24.95

Price: $ 4.51

12 of 13 people found the following review helpful:

Marketing should Drive Sales - This Book tells you how., June 19, 2006

By
Mark Buckingham -

This review is from: The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work (Paperback)
For business people who have to sell stuff, this is the best, most up-to-date book on direct marketing I've seen. A lot of the other direct marketing books are second and third editions of older books that seem like they were written when direct marketing was just about direct mail. But Chet Meisner's book is more up-to-date and, in addition to covering "snail mail", he also provides ...
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5 of 5 people found the following review helpful:

A beginner's book. Too much background info on Direct Marketing., May 30, 2007

By
S. Goo (Honolulu, HI United States) -

This review is from: The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work (Paperback)
After reading the reviews, I thought this book was what I was looking for (a book to help me improve my direct marketing campaigns). However, after reading it, it is for someone who is getting into direct marketing and needs a crash course. It has sections that provides tips to improve copy or creative, but most of the book is foundational stuff. He tries to ...
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1 of 1 people found the following review helpful:

Complete For This Beginner, March 31, 2007

By
K. Cudworth (Pismo Beach, CA) -

This review is from: The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work (Paperback)
I needed a quick read to get my first direct marketing campaign started. This book provides comparisons to other marketing techniques and direct marketing examples. Also, it provides guidelines for approaching your audience and testing your approach. Easy read. I will read this book again to fine tune my approach down the road.
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