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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

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FEATURED The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

David Meerman Scotts marketing bible has become a modern day business classic.This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time – for a fract

List Price: $ 19.95

Price: $ 11.96

14 of 14 people found the following review helpful:

Practical Guide with Relevant & Compelling Case Studies, August 22, 2011

By
A. Davis "TPL Drew" (Boston, MA) -

This review is from: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (Paperback)

Customer Video Review Length:: 3:20 Mins

I've read the other two versions of Real Time Marketing & PR and it's a book I constantly reference and refer to executives looking to find a practical way to understand the benefits ...
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4 of 4 people found the following review helpful:

An Update WORTH Buying, August 8, 2011

By
C. Chapman "C.C. Chapman" (Milford, MA USA) -

This review is from: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (Kindle Edition)
David is one of the few people in the online marketing and communications world that you can always depend on getting the latest and greatest information from. He doesn't just talk about the exciting new world we live in, but he lives in and works in the world as well.

Filled with updated stories, ...
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5 of 6 people found the following review helpful:

A must-read marketing book. Seriously., August 9, 2011

By
Dharmesh Shah "Founder and CTO, HubSpot" (Boston, MA) -

This review is from: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (Kindle Edition)
Disclosure: I'm a huge, huge fan of David Meerman Scott and he is an advisor to my company, HubSpot.

This is the marketing book that changed my life.

When I first encountered "New Rules", I was had just gotten into marketing (I'm a technology entrepreneur). My startup was founded on the exact principles and ideas that are in this book.

I could not ...
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