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UnMarketing: Stop Marketing. Start Engaging.

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Filed under : Web Marketing, tags: Engaging., Marketing, Start, Stop, UnMarketing

FEATURED UnMarketing: Stop Marketing. Start Engaging.

From one of the leading experts in viral and social marketing-market your business effectively to today’s customersFor generations, marketing has been hypocritical. We’ve been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You’ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you’ll create such a relationship with your customers, and make yourself the logical choice f

List Price: $ 24.95

Price: $ 14.47

41 of 47 people found the following review helpful:

UNcanny Insights from UNmarketing, September 4, 2010

By
Jason Baer "convinceandconvert dot com" (Bloomington, Indiana USA) -

This review is from: UnMarketing: Stop Marketing. Start Engaging. (Hardcover)
The new book UnMarketing from Canadian viral marketer and Twitter gadfly Scott Stratten takes the rules and purees them, Blendtec style.

Here's what makes UnMarketing an unusual, yet worthy use of your marketing education time:

UNpretentious
Unlike so many marketing books, Stratten doesn't overcomplicate the subject matter. He believes that common sense should prevail, and that UnMarketing success is rooted in the creation of everyday "wow" moments. His self-deprecation adds a hilarious, warm tone throughout.

UNstructured
Like Gary Vaynerchuk's Crush It, ...
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16 of 17 people found the following review helpful:

UnMarketing: An UnBook Review, September 8, 2010

By
Titus Ferguson (London, ON) -

This review is from: UnMarketing: Stop Marketing. Start Engaging. (Hardcover)
I have enjoyed Scott Stratten's content for a little while now - starting with , his twitter feed, and not his book.

I briefly met him at Canada 3.0 and was delighted as he tore into a panel of traditional marketers, deflating the myth that we as a society want and crave interruptive advertising. That panel session was worth the price of admission to the event.

Therefore, I was very excited to get my hands on an early copy of UnMarketing and ...
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26 of 30 people found the following review helpful:

Author with results to back up his recommendations!, September 6, 2010

By
Miles Austin "FilltheFunnel" (Seattle, WA) -

Amazon Verified Purchase(What's this?)

This review is from: UnMarketing: Stop Marketing. Start Engaging. (Kindle Edition)
Fresh approach to connecting with people. Covers email, web sites, blogs, events, trade shows, networking events and social tools LinkedIn, Twitter and Facebook. The book was fast reading, and flipping back through in ...
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