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Web Marketing All-in-One Desk Reference For Dummies

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FEATURED Web Marketing All-in-One Desk Reference For Dummies

Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:Establishing a Web PresenceSearch Engine OptimizationWeb AnalyticsE-Mail MarketingBlogging and PodcastingSocial Media MarketingOnline Advertising & Pay-Per-ClickMobile Web MarketingWeb Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-sto

List Price: $ 34.99

Price: $ 19.37

31 of 32 people found the following review helpful:

The Rockstar of Web Marketing Books, April 17, 2009

By
Amanda Halm "book nerd" (Seattle, WA) -

This review is from: Web Marketing All-in-One Desk Reference For Dummies (Paperback)
Web Marketing All-in-One for Dummies saved me from going bald. Just when I was about to rip out my hair, during yet another attempt at web marketing, I found this book. I'm no longer terrified of analytics, I now know PPC stands for Pay Per Click, not Personal Pan Cod, and I SEOed my way out of permanent damnation from the google Gods.

It's informative, easy to read, and so hefty I now have ...
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28 of 29 people found the following review helpful:

Review From Experienced Designer & Web Marketer, December 20, 2009

By
Compay (New Orleans, LA) -

This review is from: Web Marketing All-in-One Desk Reference For Dummies (Paperback)
I have designed several hundred websites over the last decade. This book is easily one of the better primers for web marketing available today. While it doesn't serve as a replacement for books dedicated specifically to one subject (SEO, writing copy, etc), it's an excellent starting reference with a few new ideas for experienced web marketers.

Much of the first chapter (or "book" as it's referred to by the authors) is a basic ...
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12 of 13 people found the following review helpful:

Excellent advice, clearly written, April 18, 2009

By
Philotera -

This review is from: Web Marketing All-in-One Desk Reference For Dummies (Paperback)
Web Marketing for Dummies is full of excellent, and useful, advice. Admittedly, the size was a little daunting. But then how else would they have fit so much stuff between the covers? As a small business owner who knows that I ought to do more, but isn't always sure what to do, I found this an excellent guide. It helped me discern what would be useful for me and my client base, and what strategies I could (for now) set aside. I highly recommend this, and don't be put off by ...
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