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Web Marketing For Dummies (For Dummies (Business & Personal Finance))

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FEATURED Web Marketing For Dummies (For Dummies (Business & Personal Finance))

Get the latest tools and trends in web marketing with this new edition of a bestsellerThe rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing.This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and kee

List Price: $ 24.99

Price: $ 16.15

24 of 24 people found the following review helpful:

Excellent Overview of Internet Marketing, August 17, 2007

By
Thomas C. O'Malley (Oshawa, Ontario) -

This review is from: Web Marketing For Dummies (For Dummies (Computers)) (Paperback)
Jan Zimmerman's Web Marketing For Dummies gives you an excellent overview or summary of internet marketing tactics and strategies. She clearly helps you determine the purpose of your website and how to drive traffic to your website or landing page. She covers many topics from search engine optimization to blogging.

This book helps anyone who is starting online marketing and it provides an excellent checklist for experienced webmarketers. In fact, her Web ...
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14 of 15 people found the following review helpful:

A must have if you own a web site, March 28, 2008

By
Lloyd Metcalf "www.MaineTackle.com" (Buxton, ME) -

This review is from: Web Marketing For Dummies (For Dummies (Computers)) (Paperback)
As a small tackle shop owner, and not a marketing Guru, I found this (as well as many of the Dummies books) to be worth every penny a hundred times over.
Because of this book, our web site and plan got an overhaul that WORKED. Straight forward advice, links and dos and don't about getting your website out there, useable, web friendly, and real world ideas on how to bring qualified ...
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8 of 8 people found the following review helpful:

Great intro material, but lacks depth, January 18, 2009

By
Jeremy J. Baker "Jeremy Baker" (Omaha, Ne. USA) -

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This review is from: Web Marketing For Dummies (For Dummies (Computers)) (Paperback)
This books is a good primer on Web Marketing, but it does not go into detail(as is the case with most Dummies books). I already knew most of the material ...
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